that flatter your curves can feel nigh on impossible.
But don’t despair, there are plenty of great plus-size fashion brands out there, you just need to know where to look. To save you trawling the internet for hours on end in search of the perfect outfit, we’ve rounded up seven under-the-radar curve fashion brands that are definitely worth your attention.
From edgy streetwear labels to high-end designers, these brands offer something for everyone. And best of all? They’re all available to shop online so you can shop from the comfort of your own home. Happy shopping!
1. ASOS CURVE
If you’re looking for on-trend pieces that won’t break the bank then ASOS CURVE is definitely worth checking out. The British retailer offers a great selection of casual wear as well as more formal items and their prices are very reasonable too. Plus, they offer free shipping to the US on orders over $40 which is always a bonus!
2. ELOQUII
If you want stylish clothing without sacrificing quality or fit then ELOQUII is a great option. The brand offers everything from workwear staples to party dresses and their garments are made using luxurious fabrics like silk and cashmere. Prices are slightly higher than some other brands but they offer regular sales so it’s worth keeping an eye out for a bargain!
3. Wray NYC
Sizes: XXS–6XL
Artful, breezy, and unapologetically bold—Wray’s collections are full of vibrant color-blocking and wearable shapes that skim and flatter without ever hiding your shape.
4. Loud Bodies
Sizes: XXS–10XL
Based in Romania, this brand makes ethically produced, fair-wage fashion that ranges from whimsical dresses to dreamy two-pieces. Loud in print, louder in its celebration of every body.
5. JIBRI
Sizes: 10–28
For show-stopping silhouettes and high-glam energy, JIBRI is your brand. With bold shoulders, dramatic pleats, and standout tailoring, it’s made for women who walk like they own the runway.
6. Zelie for She
Sizes: L–3X
Designed and produced in LA by Elann Zelie, this label celebrates global inspiration through flowing cuts and confident prints. Each collection feels like a limited-edition art piece for your body.
7. Copper Union
Sizes: 1X–6X
If you’re into bold prints and unapologetic individuality, Portland-based Copper Union’s got you. These statement pieces don’t just fit—they speak.
8. Rue107
Sizes: XS–3X
Serving Afro-Caribbean flair with a New York twist, Rue107 nails the balance between streetwear and sexy. Think bodycon dresses, splashy swimwear, and fierce prints.
9. Courtney Noelle
Sizes: 0–28
Each piece from this Black woman-owned label screams soft glam. Whether it’s a slinky dress or a powerful jumpsuit, Courtney Noelle designs with pure body love in mind.
10. The Hour London
Sizes: UK 14–28
If you crave understated luxury, The Hour is your new favorite secret. With clean lines and refined details, their pieces feel like they belong in a corner office—or a corner suite.
11. Henning (archived, but iconic)
Sizes: 12–24
Though paused for now, Henning’s legacy in tailored plus-size workwear lingers. Founded by a former fashion editor, the brand offered true investment pieces in luxe, lasting fabrics.
12. Tamara Malas
Sizes: 6–32
Maximalist energy, dreamy textures, and experimental silhouettes define this artistic brand. Perfect for those who dress for joy and aren’t afraid to stand out.
Now Let’s Talk Lingerie: Sexy, Supportive, and Size-Inclusive
Your wardrobe isn’t complete without the lingerie that empow
ers you to feel confident underneath it all. These curve-friendly lingerie brands are putting fit, beauty, and boldness front and center.
13. Cuup
Sizes: A–H cups, XS–3XL
Minimalist with just the right amount of sensuality, Cuup’s mesh, balconette, and plunge bras are engineered to support without sacrificing style.
14. Nette Rose
Sizes: Up to 3XL
Handmade in Cape Town, these dainty bralettes and cheeky briefs blend bohemian vibes with sultry detailing—ideal for layering or lounging.
15. Playful Promises / Gabi Fresh
Sizes: Up to US 24, K cup
With curve model Gabi Fresh leading a line of vibrant, daring lingerie, this is where bold women find their boldest bras, bodysuits, and bikinis.
16. Elomi
Sizes: 34–48 band, D–K cups
Engineered specifically for fuller busts, Elomi delivers high-tech support and elegance—without looking orthopedic.
17. Bluebella Curve
Sizes: Up to 3X / 24 US
Lingerie that walks the line between edgy and elegant. Mesh, strappy details, and seductive silhouettes included.
18. Parade
Sizes: XS–5XL
Ultra-comfy underwear in fun colors, buttery-soft fabrics, and inclusive campaigns. Parade is built on body positivity and sustainability.
19. Uye Surana
Sizes: XS–5XL (custom fit options available)
Adaptive sizing, custom fits, and delicate mesh designs. This NYC brand is for those who love the details—and demand the perfect fit.
20. Thistle and Spire
Sizes: Up to 3X
Daring, detailed, and designed to seduce. Known for sheer bodysuits, floral embroidery, and lace that actually fits curves.
Final Thoughts:
Curve fashion isn’t about making it work—it’s about making it yours. These under-the-radar labels understand that plus-size women don’t just want more options—they want better ones. Whether you’re hunting down the perfect workwear blazer, planning a vacation wardrobe, or slipping into something sultry for yourself (or someone lucky), these brands prove that size-inclusive style is here to stay—and only getting better.
Shantae’s Tip: Bookmark these now. In six months, they’ll be all over your feed—and you’ll be able to say, “I wore them before they blew up.”