With an initial range of just three products – a contouring palette, a highlighter and a setting powder.
But with Mrs West’s 100 million Instagram followers and legions of fans across the globe, it’s safe to say that the new collection is going to be huge.
The KKW Beauty contouring palette, which comes in two shades, ‘Light’ and ‘Medium’, is the perfect way to achieve Kim’s signature sculpted look.
The palette contains two contouring powders – one to add definition and one to highlight – as well as a setting powder to keep your make-up in place all day long.
To use, simply sweep the darker shade of powder under your cheekbones, along your jawline and down the sides of your nose, then blend well.
Next, use the lighter shade of powder to highlight the tops of your cheekbones, down the centre of your nose and under your brows.
Finally, dust the setting powder all over your face to set your make-up and help it last longer.
The KKW Beauty highlighter, which also comes in two shades, ‘Light’ and ‘Medium’, can be used to add a subtle glow to your skin.
To use, simply sweep the highlighter onto your cheekbones, down the centre of your nose and under your brows.
The KKW Beauty setting powder, which comes in one shade, ‘Translucent’, is the perfect way to set your make-up and help it last longer.
To use, simply sweep the powder all over your face to set your make-up and help it last longer.