Ayurveda-based beauty brand Aveda cashing-in in India

Aveda is one of those brands, that is being looked up to as a cash cow especially after its tie up with Nykaa to launch premium beauty salons in India. Executing its philosophy  ‘beauty through balance’, their products are made with plant-based ingredients that are sustainably sourced and grown. All their formulations are clinically tested and proven to be effective.

The brand’s range includes skincare, haircare, makeup, and body care. While the skincare range is inspired by traditional Ayurvedic principles, the haircare range utilises modern science to create products that nourish and strengthen hair. The makeup range is designed to enhance your natural beauty, while the body care range includes products that pamper and rejuvenate the skin.

Aveda faces stiff competition from competing products especially those that are based in Kerela.  Bhringraj ayurvedic hair oil is another popular brand that offers a remedy for hair fall. Most of these formulations are prepared by mixing bhringraj, amla, brahmi, and other herbs in coconut oil. Bhringraj oil is excellent for healthy hair , while amla strengthens its roots and delays graying . Brahmi oil present in this mixture is said to reduce stress and promotes deeper sleep.

Few other competitors like Trichup healthy long and strong oil use ancient concoctions of various proven ayurvedic ingredients like bhringraj, amla, neem, sunthi, hibiscus etc., most of which are mixed in a coconut oil base. The ayurvedic treatments for skin and hair are known to strengthen roots and follicles whilst  conditions the scalp and  enhancing blood circulation. There also products that  reduce dandruff, itchiness, and tame frizz giving you sof tresses with a sheen of health. Indulekha bringha is anothet ayurvedic medicine for skin and hair beauty.These are made  from natural ingredients like Bringharaj (Eclipta Alba), Amalaki (Emblica Officinalis), Brahmi (Bacopa Monniera), Kapoor Kachli (Hedychium Spicatum) etc., which are mixed in sesame oil base.

Aveda’s arrival in India is a momentous occasion for beauty lovers. With its combination of ancient wisdom and modern science, the brand offers a unique approach to beauty that is sure to revolutionize the industry.

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