industry by storm. With over a billion active users, the app has become a powerful platform for beauty influencers to share their favorite products and trends with the world.
While some of the most popular TikTok beauty brands, like Fenty Beauty and ColourPop, are already household names, there are plenty of other under-the-radar brands that have been gaining popularity thanks to the app. From affordable skincare to cult-favorite makeup, these are the best under-the-radar beauty brands we discovered on TikTok.
Affordable skincare: The Ordinary
If you’re looking for affordable skincare that actually works, look no further than The Ordinary. This brand offers high-quality products at drugstore prices, and their simple packaging makes it easy to find what you’re looking for. Thanks to TikTok influencers like @itsmejessicaxo and @simply_sona, who constantly rave about the brand’s products on their respective channels, The Ordinary has become one of the most popular skincare brands on TikTok.
Cult-favorite makeup: Morphe Cosmetics
Morphe Cosmetics is a cult-favorite among makeup lovers thanks to its wide range of high quality yet affordable products. From eyeshadow palettes and brushes to foundation and concealer, Morphe has everything you need to create any type of look – which is why it’s no surprise that many top TikTok influencers swear by the brand. Some of our favorite Morphe ambassadors include @nikkietutorials (who recently collaborated with them on an epic eyeshadow palette), @jackieaina ,and @mua_dascha .