GCDS and the Bold Evolution of Italian Streetwear

“God Can’t Destroy Streetwear, better known as GCDS, the brainchild of Giuliano Calza Design Studio (GCDS), made waves as the first Italian streetwear brand to boldly introduce models with a third breast. Embracing this avant-garde prosthetic design, the models confidently showcased a single fake breast nestled between their natural ones, subtly revealed beneath cropped sports bra tops. Giuliano Calza, the brand’s creative director, shared his aspiration to delve into a wild, dystopian future, urging society to revisit and relearn its essentials. This unconventional move served as a powerful reminder of the urgency to address critical issues such as plastics, water shortage, and environmental concerns.

Founded in 2015 by the visionary brothers Giuliano and Giordano Calza, GCDS has become a symbol of audacity in the ever-evolving landscape of fashion. Renowned for their streetwear aesthetic infused with a touch of irreverence, the brand consistently challenges norms, pushing the boundaries of our expectations from Italian design.

In a realm where creativity knows no bounds, GCDS encapsulates the fearless spirit of a recent brand that has captured the essence of modern Italian style in an unconventional and utterly captivating manner.

The brand’s runway spectacles extend beyond mere fashion statements; they serve as a canvas for exploring themes close to Giuliano Calza’s heart. Drawing inspiration from their hometown, Naples, the latest collection paints a vibrant picture with hues of light blue, yellow, and wood brown—a nod to the lively streets and warm sunsets of Naples. Materials like flat ironed raffia, transforming into 3D logos, and printed leather reminiscent of Calza’s grandmother’s wooden furniture, add depth to the brand’s narrative.

Asymmetry takes center stage, distorting distant memories and breathing new life into classic fits for a younger audience. The runway transforms into an immersive experience, not only for the fashion-forward but for anyone eager to witness the evolution of Italian style.


GCDS transcends being a mere fashion label; it’s a movement that seamlessly intertwines fashion with cultural commentary. The decision to stage the show at the brand’s headquarters, shrouded in plastic like a space ready to embark on a new journey, speaks volumes about GCDS’s commitment to authenticity and its desire to invite the younger generation into a meaningful conversation.

In a parallel narrative, the collaboration with Quadrivio & Pambianco’s private equity firm and former Gucci CEO Patrizio di Marco underscores GCDS’s growing influence. The brand’s resilience is evident in a remarkable turnover of €20 million, fueling ambitious plans to fortify its presence in the Asian and American markets.

Avant-garde world of GCDS, the recent Italian streetwear fashion underlining fearlessness  and bold expression.

GCDS isn’t just a fashion label; it’s a manifesto for those unafraid to challenge the status quo. As the brand continues to shape the future of Italian fashion, it encourages us to embrace the unexpected, celebrate diversity, and, above all, wear our individuality with pride. In the world of GCDS, fashion isn’t just about what you wear; it’s a powerful statement about who you are.”

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