It’s been a long time since I’ve been able to work on a project as personal as this one. When I started out in fashion, it was all about the clothes, the models, the runway. But as I’ve grown older, I’ve realized that fashion is about so much more than that. It’s about the people who wear the clothes, and their stories.
The concept was simple: to show the transformation of a woman from day to night. But the execution was something else entirely.
Sundsbø took inspiration from artists like Andy Warhol and David Bowie, and created a series of looks that were at once classic and modern, feminine and masculine. He pushed me outside of my comfort zone, and I loved every minute of it.
Working with Sarah Fraser was an absolute dream. She has such an incredible energy, and she brought each look to life in a way that I could have never imagined.
This shoot was truly a labor of love, and I hope you enjoy it as much as we enjoyed creating it.