Products that are vegan, cruelty-free and eco-friendly. The home-grown beauty brand is all set to disrupt the industry with its range of innovative, high performance and sustainable products.
asa’s journey began when Asha was diagnosed with cancer. Her daughter-in-law Sukriti, who is a qualified cosmetic chemist, decided to quit her job in London and move back to India to take care of her. During this time, the two women bonded over their shared love for all things beauty and realized that there was a need for clean and green products in the Indian market. And so, asa was born!
The name asa is derived from the Sanskrit word ‘sukriya’ which means ‘good deed’. True to its name, the brand is on a mission to make a difference by offering luxury products that are not only good for your skin but also good for the planet. All asa products are formulated using natural ingredients and are free from harmful chemicals like sulfates, parabens and phthalates.
The asa range includes skincare, haircare and makeup products that have been co-created with some of the best experts in the industry. From anti-ageing serums to volumizing shampoos, there’s something for everyone! What’s more, all asa products are priced under Rs. 2000 making them affordable without compromising on quality or efficacy.
asas commitment to sustainability extends beyond its product offerings. The brand has also taken steps to reduce its carbon footprint by switching to recyclable packaging and using solar energy at its manufacturing facility.
So if you’re looking for a beauty brand that ticks all the boxes – luxury, performance, sustainability – look no further than asa!