Antonella Roccuzzo & Lionel Messi’s Style Evolution: Fashion Influence, and Coordinated Family Looks

This article explores the fashion sense and impact of Antonella Roccuzzo and Lionel Messi, widely regarded as footballs most glamourous couple.

Lionel Messi is considered by many as the greatest footballer of all time, with a record eight Ballon d’Or awards and six European Golden Shoes to his name, Messi’s status as a legend of the beautiful game is undeniable. But his impact extends far beyond the pitch.

As one of the most famous and marketable athletes worldwide, Messi’s style and fashion choices carry significant influence. His signature look and high fashion campaigns have made him an icon both on and off the field. Messi’s status at the pinnacle of football grants him access to the upper echelons of the fashion world. Let’s explore how Messi expresses his style and understand his evolution into a fashion icon.

Antonella on the other hand stands out as an Argentine professional model, entrepreneur, and social media figure. Roccuzzo initially pursued dentistry at the National University of Rosario but later shifted her focus to social communication, ultimately earning her bachelor’s degree. She serves as an ambassador for various philanthropic organizations, prominently including the United Nations International Children’s Emergency Fund (UNICEF).

Messi’s Signature Style

When he’s not on the pitch, Lionel Messi keeps things simple and lowkey in the fashion department. The Argentine footballer is known for his laidback, casual style centered around comfort and wearability. Messi’s go-to outfit is typically a t-shirt, jeans, and sneakers. He favors t-shirts in neutral colors like white, gray, and black – plain and logo-free for a minimalist aesthetic. His t-shirts are often loose-fitting and paired with relaxed jeans in washes of blue or black. Messi opts for a slim cut, avoiding anything too baggy. To complete his casual ensemble, Messi sports sneakers from brands like Adidas, with whom he has a sponsorship deal. The classic white Superstar is one of his -seen kicks when off the field. He’ll also rotate in other Adidas models like the Predator and Nemeziz.

When a bit more warmth is needed, Messi adds slim hooded jackets, puffer vests, or bomber jackets on top, sticking to dark colors like olive, navy, black, and gray. It’s rare to see him in any loud prints or embellishments. The soccer star avoids flashiness and keeps comfortable in simple staples he can throw on effortlessly, focusing his fashion efforts instead on the field.

Antonella’s Influence

When Messi was just nine years old he met Antonella Roccuzzo , who was a year younger. They have been a couple ever since and were married on 30 June 2017 in Rosario, Argentina, the city of their birth.

Antonella has a classic, elegant style that perfectly complements Messi’s sporty aesthetic. With her background in fashion design, she brings a refined touch to his look. Favoring designers like Dolce & Gabbana, Chanel, and Louis Vuitton, Antonella opts for timeless pieces in neutral tones. Since meeting Antonella, Messi’s fashion has gradually become more sophisticated. Likely taking cues from his fashionable wife, he now often sports well-tailored suits, stylish watches, and sleek streetwear when off the field. Antonella seems to have polished Messi’s look while still allowing his personality to shine through. After over two decades together, this iconic couple continues to inspire fans with their enduring romance and impeccable style.

Journey Through Fashion Campaigns

Messi has lent his star power to numerous high fashion campaigns over the years. In 2006, he became the face of Dolce & Gabbana’s Light Blue fragrance for men. Shot in sunny Barcelona by renowned photographer Mariano Vivanco, the campaign featured a tanned and shirtless Messi lounging on the beach, exuding effortless Mediterranean swagger.

The footballer went on to front major campaigns for brands like Adidas, Pepsi, Gillette, Turkish Airlines, and more. One of his most memorable shoots was for the fall/winter 2015 Tommy Hilfiger capsule collection, which celebrated the brand’s 30th anniversary. Messi posed in preppy Americana looks alongside supermodel Gigi Hadid. His ease and confidence in high fashion settings made him a natural fit as a brand ambassador and campaign star.


In the past few years, Antonella has been captivating audiences with her extraordinary fashion choices. She has cultivated a distinctive style, demonstrating her stunning presence in black and her fondness for richer tones, particularly golden and pink hues. Whether gracing red carpets, sports events, or fashion shows, she consistently radiates elegance and a keen eye for fashion.

From glamorous branded advertisements to athletic apparel shoots, the couple exudes a natural comfort in the spotlight. With his athletic physique complementing her graceful silhouette, coupled with their global fame, they provide an instantaneous elevation to fashion houses when gracing as the faces of their labels. Beyond the dominating presence on the pitch, Messi now extends his dominance to the realm of high fashion.

Messi’s Watch Collection

Messi’s penchant for luxury isn’t confined to the soccer field; it extends to his wrist. The soccer maestro is often captured sporting opulent timepieces crafted by esteemed brands such as Audemars Piguet, Rolex, and Jacob & Co. Among his collection, Messi holds a special fondness for Audemars Piguet, with a particular admiration for their Royal Oak Offshore model. His ownership extends to several variations of this iconic watch, featuring diverse colors such as black, white, and rose gold. Notably, in 2010, Messi was officially named a brand ambassador for Audemars Piguet.

It is said that the Audemars Piguet Royal Oak Offshore Chronograph is one of his most valuable watches. This stunning watch features an intricate checkered ‘Tapisserie’ pattern on the dial and is estimated to cost around $20,000. From Rolex, Messi has been seen wearing models like the Rolex GMT Master II and Rolex Datejust 41. The sporty GMT Master II, with its signature multi-colored bezel, perfectly aligns with Messi’s athletic style.

But perhaps the most opulent watch in Messi’s collection is by Jacob & Co. In 2018, he was gifted the Jacob & Co Astronomia Casino watch, valued at around $500,000. Encrusted with diamonds, this is no ordinary timepiece. As the name suggests, when activated, the watch displays a spinning roulette wheel and rolling dice on the dial. It is truly an extravagant statement piece for the soccer superstar. With his love for high complications and flashy diamond detailing, Lionel Messi treats his watch collecting with the same passion as he does scoring goals on the pitch.

How His Hairstyle Evolved


Lionel Messi’s long hair was an iconic part of his early look when he burst onto the scene as a young star for Barcelona and Argentina. With his small stature and flowing locks, Messi resembled a rockstar more than an athlete in the late 2000s. His hair grew past his shoulders, and he often wore hairbands or headbands to keep it under control during games.

However, after the 2014 World Cup, Messi decided it was time for change and chopped off his lengthy locks for a much shorter style. This marked the end of his long-haired era. While some fans were disappointed to see his famous mane go, Messi’s new cropped cut provided a more mature look befitting one of the world’s top players in his late 20s.

Since then, Messi has maintained shorter hairstyles, experimenting with different lengths, including a fade or undercut on the sides. He often wears his hair spiked up or swept to the side. While he may never return to the shoulder-length locks of his early days, Messi’s hair evolution reflects his growth from a rising star to a living legend. His hair may change, but his elite skills on the pitch remain unmatched.

The Fashion Style of His Family


Lionel Messi often shares stylish family photos on Instagram, giving fans a glimpse into his fashionable home life with his wife, Antonella, and their three sons. Antonella Roccuzzo coordinates her outfits beautifully with their kids, whether heading to a red-carpet event or just enjoying a beach vacation.

Her youngest son, Ciro, is only four years old but already has his sense of style, often matching sneakers with shorts and wearing Messi soccer jerseys. Six-year-old Mateo likes to experiment with colorful printed shirts, cool kicks, and occasional bow ties. Eldest son Thiago, age 10, keeps it casual but coordinated in tees, joggers, and fresh sneakers. Messi’s kids are developing their fashion senses thanks to their stylish parents.

Seeing the Messi family so coordinated yet individualized is both cute and aspirational. Antonella Roccuzzo clearly puts thought into dressing herself and the kids. As a family of five, they showcase how fashion can be functional yet fun. Messi fans enjoy getting a peek into the soccer star’s home life and taking inspiration from how this famous family dresses.

Conclusion: Lionel Messi’s Legacy in Style

Lionel Messi’s fashion sense has certainly evolved over his two decades in the public eye. Early in his career, his style was more understated and reserved. However, as his fame grew exponentially, Messi began embracing high fashion with the help of his stylish wife, Antonella. He has fronted campaigns and worn statement pieces from brands like Dolce & Gabbana, Adidas, and Mango. Messi is now known for taking risks with bold prints, sleek suits, and luxury watches. While soccer remains his top priority, the Argentine icon clearly recognizes the power of fashion as part of his brand. His sartorial journey shows how style can reflect growing confidence and status. With Antonella by his side, we can expect Messi to continue showcasing his flair on and off the pitch. Whatever he wears, Lionel Messi’s impact as one of the most talented and stylish athletes in the world is undeniable.

—POREfectlyCLEAR

insta antonelaroccuzzo

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