6 New Beauty Brands We Are Loving Right Now

From a cool new fragrance to an all-natural skincare line, these are the newbies that have us excited about our beauty routine all over again.

1. Ouai Haircare
Ouai haircare is the new line from celebrity hairstylist Jen Atkin. The products are all about giving you an effortlessly cool, chic look with minimal effort. We’re loving the Wave Spray for its beachy texture and the Dry Shampoo Powder for its ability to soak up excess oil and leave hair smelling amazing.

2. Kora Organics
We’re huge fans of Miranda Kerr here at Grazia, so we were excited to hear about her new skincare line, Kora Organics. The line is certified organic and includes products like the Noni Glow Face Oil, which is rich in antioxidants and vitamins, and the Rosehip Body Oil, which is perfect for keeping skin hydrated during the colder months.

3. AERIN Beauty
We’ve always loved Estee Lauder’s pretty packaging, but now there’s a new beauty brand on the block that’s giving them a run for their money. AERIN Beauty is all about light, natural makeup and beautiful packaging, and we’re especially loving their lip glosses and eye shadows.

4. GlamGlow #GravityMud Firming Treatment
This face mask is all over Instagram right now, and for good reason. The GlamGlow #GravityMud Firming Treatment promises to tighten and lift your skin in just 15 minutes, and we’re dying to try it out.

5. Playa #everydayescapes Kit
We all need a little vacation now and then, but sometimes it’s just not possible to get away. That’s where Playa comes in. Their #everydayescapes Kit includes everything you need for a relaxing at-home spa day, from a sugar scrub to a hair mask. We’re in love!
6. Supergoop! CitySunscreen SPF 30
We all know how important it is to wear sunscreen every day, but sometimes it can be a pain to reapply sunscreen throughout the day, especially if you’re wearing makeup.

Supergoop! CitySunscreen SPF 30 is a great solution to that problem. It’s a clear sunscreen that you can apply over your makeup, and it’s water-resistant, so you don’t have to worry about it sweating off.

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