7 Asian-Owned Beauty Brands to Support Now and Forever

Diversity and innovation are at the forefront of the beauty industry, and supporting Asian-owned beauty brands is a fantastic way to infuse your routine with both. Here’s a curated list of seven incredible brands that have not only gained global acclaim for their quality but also represent the rich tapestry of Asian beauty.

Shiseido (Japan):

Dating back to 1872, Shiseido stands as one of the oldest cosmetics companies globally. This Japanese giant is synonymous with elegance and quality, offering a comprehensive range of skincare, makeup, and fragrance lines.

SK-II (Japan):

Elevate your skincare game with SK-II, a luxurious Japanese brand celebrated for its groundbreaking products. The iconic Facial Treatment Essence is a must-try, embodying the essence of Japanese beauty rituals.

Sulwhasoo (South Korea):

As part of the Amorepacific family, Sulwhasoo takes inspiration from traditional Korean herbal medicine. This South Korean luxury skincare brand emphasizes natural ingredients and age-old beauty secrets.

Amorepacific (South Korea):

Amorepacific, a South Korean beauty giant, encompasses several beloved brands like Sulwhasoo and Laneige. The company is a powerhouse of skincare and cosmetics, blending tradition with innovation.

COSRX (South Korea):

COSRX, a South Korean skincare brand, stands out for its simple yet effective products. The brand’s minimalistic approach to formulations addresses various skincare concerns.

Tatcha ( Japanese skincare and Beauty):

Tatcha, founded by Vicky Tsai, seamlessly blends Eastern beauty rituals with modern technology. This U.S.-based brand offers a range of skincare products inspired by traditional Japanese practices.

The Face Shop (South Korea):

The Face Shop is a South Korean beauty brand known for its wide range of skincare and cosmetics. With a commitment to natural ingredients, this brand has gained popularity worldwide.

Exploring these Asian-owned beauty brands is not just about enhancing your beauty routine; it’s about celebrating diverse cultures and supporting entrepreneurs who bring their unique perspectives to the beauty landscape. Dive into these brands, embrace their stories, and let their products elevate your self-care journey.

Entertaining terms like “snail mucin” and “7-skin method” (both of which have gone viral in recent years). It’s safe to say the global beauty industry has been greatly influenced by Asian cultures.

And while there’s nothing wrong with admiring—and borrowing—beauty trends from other cultures, it’s important to remember that not all Asians are the same. There is a vast continent with many different countries, each with their own unique customs and traditions. What works for one person might not work for another. And just because something is popular in Asia doesn’t mean it should be blindly adopted by people of other cultures.

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