J-beauty is also about skin prep, using products like double cleansing oils and essences to make sure your skin is ready to face the day or night. These are our favourite Japanese beauty brands that you should know about.
1. Chifure
Chifure is a Japanese brand that is known for its gentle and effective skincare products. The company was founded in 1967 by chemist Setsumasa Kobayashi with the aim of providing safe and affordable skincare products to the people of Japan. Chifure’s products are made with natural ingredients and are free from harsh chemicals. The brand’s best-selling product is its gentle cleansing oil, which has been formulated to remove makeup and dirt without stripping the skin of its natural oils.
2. DHC
DHC is one of the most popular Japanese beauty brands in the world, and for good reason. The company was founded in 1980 with the aim of providing high-quality skincare products made with natural ingredients. DHC’s products are gentle and effective, and their best-selling product is their Deep Cleansing Oil, which removes makeup and dirt without stripping the skin.
3. Shiseido
Shiseido is one of the oldest and most respected beauty companies in the world. The company was founded in 1872 in Tokyo, and it is now a global brand with a presence in over 120 countries. Shiseido is known for its innovative skincare and makeup products, as well as its pioneering research into anti-aging. Shiseido’s products are luxurious and effective, and their best-selling product is their Ultimune Power Infusing Concentrate, which strengthens the skin’s barrier function and helps protect against environmental damage.
4. SK-II
SK-II is a Japanese skincare brand that is part of the Procter & Gamble group. The brand’s flagship product is its iconic Facial Treatment Essence, which contains the fermented yeast extract Pitera. This ingredient is said to help improve the appearance of the skin, and it has been used in SK-II’s products for over 35 years. SK-II’s products are luxurious and effective, and they are available in over 60 countries around the world.
5. Kose
Kose is a Japanese beauty brand that offers a range of skincare, makeup, and hair care products. The company was founded in 1946, and it now has a presence in over 30 countries. Kose is known for its high-quality products and its commitment to perfecting the art of beauty. Kose’s products are available in a variety of price ranges, and their best-selling product is their Sekkisei Herbal Gel, which contains a blend of plant extracts that help to brighten and smooth the skin.
6. Shu Uemura
Shu Uemura is a Japanese beauty brand that offers a range of skincare, makeup, and hair care products. The company was founded in 1957 by makeup artist Shu Uemura, and it now has a presence in over 60 countries. Shu Uemura is known for its innovative makeup products, as well as its high-quality skincare formulations. Shu Uemura’s products are available in a variety of price ranges, and their best-selling product is their Cleansing Oil, which removes makeup and dirt without stripping the skin.
7. Kanebo
Kanebo is a Japanese beauty brand that offers a range of skincare, makeup, and hair care products. The company was founded in 1935, and it now has a presence in over 80 countries. Kanebo is known for its luxurious products and its commitment to perfecting the art of beauty. Kanebo’s products are available in a variety of price ranges, and their best-selling product is their Sensai Cellular Performance Cream, which contains proprietary technology that helps to reduce the appearance of wrinkles and fine lines.
8. Clé de Peau Beauté
Clé de Peau Beauté is a Japanese luxury beauty brand that offers a range of skincare, makeup, and fragrance products. The company was founded in 2002, and it now has a presence in over 25 countries. Clé de Peau Beauté is known for its luxurious products and its commitment to providing the highest quality skincare formulations. Clé de Peau Beauté’s products are available in a variety of price ranges, and their best-selling product is their La Crème, which is an ultra-rich moisturizing cream that helps to hydrate and nourish the skin.
9. Shisheido Tsubaki
Shisheido Tsubaki is a Japanese haircare brand that offers a range of shampoos, conditioners, hair treatments, and hair styling products. The company was founded in 1970, and it now has a presence in over 15 countries. Shisheido Tsubaki is known for its high-quality haircare products that are formulated with natural ingredients. Shisheido Tsubaki’s products are available in a variety of price ranges, and their best-selling product is their Tsubaki Oil Treatment, which is designed to hydrate and nourish the hair.
10. Kao Megurism
Kao Megurism is a Japanese skincare brand that offers a range of sheet masks, facial sprays, and skincare treatments. The company was founded in 1957, and it now has a presence in over 30 countries. Kao Megurism is known for its high-quality skincare products that are infused with thermal spring water from Mount Fuji. Kao Megurism’s products are available in a variety of price ranges, and their best-selling product is their Thermal Spring Water Face Mask, which contains thermal spring water from Mount Fuji that helps to soothe and hydrate the skin.
11. Fasio
Fasio is a Japanese makeup brand that offers a range of mascaras, eyeliners, eyeshadows, lipsticks, and other makeup products. The company was founded in 1961, and it now has a presence in over 20 countries. Fasio is known for its high-quality makeup products that are designed to give you a natural look. Fasio’s products are available in a variety of price ranges, and their best-selling product is their Perfect Slim Mascara, which contains a special formula that helps to lengthen and define your lashes.
12. Majolica Majorca
Majolica Majorca is a Japanese makeup brand that offers a range of mascaras, eyeliners, eyeshadows, lipsticks, and other makeup products. The company was founded in 1996, and it now has a presence in over 15 countries. Majolica Majorca is known for its affordable makeup products that are of high quality. Majolica Majorca’s products are available in a variety of price ranges, and their best-selling product is their Lash Expander Edge Meister Mascara, which contains a special formula that helps to lengthen and define your lashes.